Service guide · Berlin
Web development is the broadest label on the market, and in Berlin it covers everything from a two-person studio building a launch site to a fifty-person agency running a corporate estate. Sorting by size before sorting by portfolio saves most of the wasted meetings.
At the small end: marketing sites, launch pages and storefronts, built quickly by people who will still answer the phone in a year. At the large end: multi-brand estates, procurement processes, security questionnaires and an account manager between you and the developers. Both are called web development agencies and neither is a substitute for the other.
The middle is where most of the city sits. Studios of eight to twenty people, usually with one or two senior engineers who set the technical direction and a rotating layer around them. For a project of three to six months this is normally the best value in the market, provided you know which senior you are getting.
Ask every supplier to price the same three things: the build, six months of support after launch, and one substantial change request. The build number is the one everybody looks at and the one that varies least in the end. Support and change pricing is where the real spread lives, and it is where a cheap build quietly becomes expensive.
Insist on the same acceptance criteria in every proposal. If one supplier is quoting a site that must pass a performance budget on a mid-range Android phone and another is quoting one that must look right on the designer laptop, you are not comparing prices.
Hourly bands commonly quoted in the city. Treat them as orientation, not a benchmark: the same number buys very different amounts of seniority depending on how the team is staffed.